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如何用邮件进行外贸价格谈判?

初次报价以后,来来回回地谈价是很常见的。卖方希望赢得更好的利润,买方希望买到更便宜的产品,这就需要多轮的价格拉锯,最后大家在谈判和磨合中寻找双方都能接受的某个折中点。这个时候,邮件的往来必须更加谨慎,不能被对方猜出自己的底牌和价格底线。

如何用邮件进行外贸价格谈判?(图1)

一、邮件模板

Dear Clair ,

To be candid with you,we have no margin to reduce the pricing again.

In fact, the price is very important to win this order, but the quality counts for much more. We couldn't debase our quality level to achieveyour price aim.I'm sorry !

l have discussed with our top management,and decided to proceed in below suggestions.

1. USD 5.50/ pc , with color box packaging , based on 10 000 pcs

2.USD 5. 20/pc, with simple poly bag packaging , based on 10 000 pcs3.3% will be provided as a special discount , when quantity up to 30 000 pcs

Please help to consider and inform us which way is better for you.We understand that you have to test your local market and retail price. And we're pleased to do a trial order for you with small quantity in our first business.Maybe 5 000 - 8 000 pcs is workable for you to make a decision,with no price increase.

Best regards,

Kerry Hu

二、常用语句

1. Price is important ,but quality counts for much more.

价格很重要,但质量更重要。

2. It is not workable for us to place such a big quantity first time.

第一次下单我们无法达到这么大的数量。

3. We could try a trial order to test the market.

我们可以下个试单来测试市场行情。

4. Consumers could only pay for USD 9. 99 as maximum for this item.

对于这个产品,消费者最多只会愿意在9.99美元以下购买。

5.10%discount will be provided if you doule the quantity.

如果您把订单数量加倍,可以给您10个点的折扣。

以上就是外贸邮件价格谈判技巧,希望能帮助您。


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